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What Is Market Share & How Do You Calculate It?

Growing up, I used to play “grocery store” with my sister. We’d go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically “buy” goldfish.
You might be thinking, “What does this have to do with market share?”
Well, let’s say that I bought 10 bags of goldfish from various “companies” that my sister, mom, and dad owned. If three of those bags were my sister’s goldfish, that would mean that she had a 30% market share of my goldfish.
Put simply, that is market share. But how does that impact marketers?

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