preloader
Get In Touch
Grand rue 29,
CP 116 1110 Morges,
CH-Vaud Switzerland,
[email protected]
Work Inquiries
[email protected]
Ph: +41.21.561.34.96

Taking a Page From DTC Brand Strategies, Gap, Aldo Look Backward—and Forward—to TikTok

For the longest time, legacy brands been unable to rely on the familiarity of their iconic names to impress younger consumers. As direct-to-consumer (DTC) and ecommerce brands have used their online origins to connect with digitally native Gen-Z and millennial shoppers, two legacy brands have found some degree of success in revitalizing their identities for…

Author avatar
adweek

Post a comment

Your email address will not be published.

Choose country or region

Kainjoo is a group of companies with the sole purpose of bringing brands performances to life in complex industries. We have a global reach with partners and representatives located in all time zones. 

China (Mandarin | English)
Japan (Japanese | English)
Singapore (English)
Australia (English)
India (English)
South Korea (English)

Switzerland (English | French | German)
United Kingdom (English)
France (French | English)
Germany (German | English)
Spain (Spanish| English)
Italy (Italian| English)
Ukraine (Russian| English)
Russian Federation (Russian| English)

Canada (English | French)
United States of America (English)