Why Design Thinking?
Design thinking is “human-centred,” which means Kainjoo uses evidence of how consumers engage with your product or service rather than how someone else or an organization thinks they will engage with it.
To be genuinely human-centred, designers watch how people use a product or service and continue to refine the product or service to improve the consumer’s experience.
This is the “iterative” part of design thinking.
It favours moving quickly to get prototypes out to test rather than ongoing rumination.