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Rakuten Heightens Ecommerce Luxury Credentials by Partnering With Gwyneth Paltrow

As ecommerce has become increasingly competitive in recent months, online retail platform Rakuten has partnered with actress and Goop founder Gwyneth Paltrow to promote its cash back offer, which rewards shoppers using its platform. The latest campaign includes video content of Paltrow and celebrated decorator Brigette Romanek discussing topics from fashion to beauty to home…

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