While 2014 is coming, I thought useful to share some thoughts and ideas that can actually help us, digital marketers involving in the pharma industry. I have therefore wrote a small piece intended for the ABPI folks, hoping that my 2 cents can resonate with what they already here from different interviews and analysis.
Not written to be a guide, this is simply my opinion and I would be glad if you have comments or if you can help improve it.
I will try to come more often with ideas or example I am facing where regulatory bodies can definitely help. Are you facing some issues in your marketing or digital plan? Is is due to regulations in your markets? If so, please feel free to share your story.