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Nike Wants You to Try Some New Sports, Even If You Suck at Them

Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes–and one Grammy winner–trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot features basketball star Sabrina Ionescu, sprinter Dina Asher-Smith, and Paralympian track and fielder Blake Leeper as they each attempt a sport outside of their wheelhouse….

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