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How to Blend Web Analytics and Digital Marketing Analytics to Grow Better

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today.
Successfully evaluating the impact of marketing campaigns requires the use of comprehensive digital marketing analytics. When most marketers hear the term “digital analytics,” however, they tend to think of the web-based metrics typically associated with familiar analytics like Google Analytics which analyzes traffic, bounce rate, and unique visitors.

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Hubspot

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