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How Micro and Nano Influencers Drive Big Change

When it comes to influencers, leading brands are thinking small. They’re turning to micro-influencers–real people with real influence. Although they may have smaller follower counts, when brands properly activate micro-influencers via user-generated content, these influencers drive a sense of authenticity and brand affinity that can outperform larger content creators. Brands like Canon are using micro-influencers…

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