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How Brand Purpose Makes Personal Values Professional

In March 2021, fundraising platform GoFundMe launched the #StopAsianHate fund to support the Asian American and Pacific Islander (AAPI) community in the wake of ongoing violence. Fashion designer Phillip Lim, who worked with GoFundMe CMO Musa Tariq to create the fund, spoke to the non-profit Asia Society about bringing awareness to this violence–and the importance…

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