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Everyone from Gucci to Louis Vuitton is betting big on digital fashion. Here’s why they should proceed with caution

Is digital fashion really championing diversity and inclusion?
Against a cliffside backdrop with lush greenery, DressX cofounder Daria Shapovalova models an expertly tailored denim jumpsuit with horn buttons and brass trimmings. Made by Soorty, a manufacturer that produces denim for major brands such as Calvin Klein and Zara, her jumpsuit is one of hundreds of thousands of garments made in their factories in Pakistan this year. While research has shown that denim production is one of the most polluting and resource-intensive activities in the fashion industry, Shapovalova’s particular garment doesn’t carry the same weight. Her jumpsuit is purely digital—created through software to be showcased on platforms such as Instagram and Snapchat.Read Full Story

Author avatar
Haider
http://www.haideralleg.com
A brand-tech entrepreneur, specialised in launching businesses within regulated industries. Haider Alleg dedicated his career to place ideas into commercial orbit by blending marketing & sales strategies together with new technologies & channels.

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