Kainjoo at the GCSFE summit in Berlin

Kainjoo at the GCSFE summit in Berlin
September 13, 2016 Haider Alleg

The place to be in October this year will be Berlin where for 2 days, some brights minds of the pharmaceutical industry will gather for the Global Commercial and Sales Force Excellence Summit the 19th – 20th October 2016.

Haider Alleg, Managing Director of Kainjoo and Lead Principals for the .life consulting division of the group, will share his experience on how Technology is helping creating marketing agility.

A lot of talks since 5-10 years speak about Patient Centricity. Again, the words most of the time stay in keynote and we see very few “methodology for success” to shift the mindset of pharmaceutical players. This is very paradoxal in a world where Sanofi just create a company with Google. GAFAM are catching up with the industry, and while we have been telling it for few years, the application of our claim is in motion right now.

This is why, to fit with the agenda of the day, but mostly to bring a value to the audience, our intervention will be based on 2 examples on how it is possible to use technology in a creative way, with the sole purpose to be more agile and unleash marketers. We will come back to the case of everyd.ch and the campaign from the Richter group itismychoice.net. These 2 examples are showing 2 cases where startup and lean thinking can disrupt the way you launch products or campaigns, with challenges such as time constraints, markets alignment and budget.

How to bootstrap your next patient centric campaign? What are the steps and the checklists to not forget when you are in the planning phase? With whom to partner? All these questions will be up for getting concrete answers, with figures at the rendez-vous.

See you in Berlin. If you want a discount for coming to the event, please contact us.


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