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Dove is paying for other brands to put more diverse faces in their ads

It really shouldn’t be this hard to persuade advertisers to showcase diverse models.
What does it take to get a more diverse group of faces in advertising? Dove is aiming to find out with a new campaign that offers up its own models to appear in other brands’ commercials for free, in order to encourage them to consider new looks.Read Full Story

Author avatar
Haider
http://www.haideralleg.com
A brand-tech entrepreneur, specialised in launching businesses within regulated industries. Haider Alleg dedicated his career to place ideas into commercial orbit by blending marketing & sales strategies together with new technologies & channels.

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