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Pinterest’s Bright Brand Redesign Embraces Cutting Out & Pasting Ideas

Image by Made Thought for Pinterest

Many moodboards, endless inspiration—that’s the sort of culture Pinterest has built over the years, and it’s exactly what the social network hopes to keep alive with a fun new brand identity.

No longer restricted to a color scheme, Pinterest’s official makeover by design studio Made Thought switches up its hues based on the inspiration source. That’s because its identity is defined by ‘Pinners’—what Pinterest calls its users—and their diverse interests and choices.

Resonative with the act of “pinning” to digital moodboards, the new Pinterest look embodies a cut-and-paste collage art style, according to Creative Review. The overhaul reminds users that elements of an idea can always be remixed into something they can call their own.

The colorful revamp includes a specially-drawn sans-serif typeface by Grilli Type, representing “playful touches of humanity with a literal lean into the future,” Made Thought explains.

Image by Made Thought for Pinterest

“We set out to give Pinterest a brand identity as fluid, personal and creative as its own platform — driven by the meandering choices of the user and their ever-evolving dreams of what might be,” the studio describes.

“If someone’s takeaway is inspiration, then we’ve succeeded,” expresses Andreas Helin, Design Director at Pinterest. “We want people to walk away thinking, ‘I just got really inspired’ or ‘it got me to think in new ways.’”

Image by Made Thought for Pinterest

Video via Made Thought

Image by Made Thought for Pinterest

Image by Made Thought for Pinterest

Image by Made Thought for Pinterest

Image by Made Thought for Pinterest

View this post on Instagram A post shared by Made Thought (@made_thought)

View this post on Instagram A post shared by Made Thought (@made_thought)

[via Creative Review, images by Made Thought for Pinterest]

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Why Kainjoo .life?

Solving the problem of hyper-growth generation in regulated industries

Brands evolving in regulated industries are evolving under tightly regulated environments. Due to the complexity of each countries defining its own rules, building global brands isn’t easy. Adding on top the requirements brought by emerging digital channels and devices, brands leaders and organisations struggle for generating a repeatable, hyper-growth.

Building Agile Organisations

Lean 6sigma & Kaizen

Kainjoo foundations are based on Kaizen and Lean 6sigma methodologies to ensure all our activities are scalable and managing risks.

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We developed a unique framework that we deploy among our customers to support your projects.

Expertise

Galderma

Daylong Social Media Launch

Brands evolving in regulated industries are evolving under tightly regulated environments. Due to the complexity of each countries defining its own rules, building global brands isn’t easy. Adding on top the requirements brought by emerging digital channels and devices, brands leaders and organisations struggle for generating a repeatable, hyper-growth.

Mölnlycke

Online Insights Mining

Brands evolving in regulated industries are evolving under tightly regulated environments. Due to the complexity of each countries defining its own rules, building global brands isn’t easy. Adding on top the requirements brought by emerging digital channels and devices, brands leaders and organisations struggle for generating a repeatable, hyper-growth.

Gedeon Richter

Close Loop Marketing

Brands evolving in regulated industries are evolving under tightly regulated environments. Due to the complexity of each countries defining its own rules, building global brands isn’t easy. Adding on top the requirements brought by emerging digital channels and devices, brands leaders and organisations struggle for generating a repeatable, hyper-growth.

Services

Multichannel Excellence for regulated industries

Kainjoo is your end-to-end brand-technology partner, from strategy to delivery. We support you in your product launches, your mature portfolio protection as well as future-proofing your organisation with an external ecosystem of innovative partners.

Our senior consultants and principals design strategies made to win

Our agencies develop and scale customer experiences

Our ventures builders scout all over the world to structure a deal-flow 

Our HR teams identify and place resources for the long run

Ad-hoc services for legal, procurement and sales needs

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Our customers satisfaction is what driving our sense of excellence. Considered as partners, we thrive for long term engagement and our model is based on performance.

From time and expenses to delegation resources, Kainjoo Astate is the Creative shop you need for your brand.

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They worked with us, and together we tried to push the bar of their industry. Blending science, art and brands stories we are looking forward to seeing you soon on this wall among them.

Kainjoo provided a breath of freshness in our brand planning, and we manage as a team to launch a product that changed the category we were involved in.
Ksenija Pavletic
CEO Gedeon Richter PregLem
Kainjoo helped us scale our brand, capturing what was scientifically relevant and package it into a nice customer experience. We truly felt the team was with us all the way.
Sarah Belkheiri
Product Manager Aptissen

Kainjoo Resources

Client: Gedeon Richter

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Our brand is originating from our group Kainjoo, derived from a Japanese combo of words: kainjo for emotions and kaizen for continuous progress.

Kainjoo has the particularity to offer one classical engagement on time & expenses, but also an agile delegation model. While for projects under 2 months we recommend the first model, the last one is great for long run, requiring a dedicated team. 

We love a challenge. That said, we truly invest our time in there and we don’t answer to RFPs that are not offering compensation. On the other hand, our fees are indexed on performance so if we get selected we would be on the same boat.

As part of a due diligence process or a discover meeting, we can share a list of our current and past customers. Some of our clients are not listed publicly for NDA reasons but they remain available for 1-1 reference.

There are many firms out there that are great and we respect. Something that we heard on us is our ability to launch brands, in regulated industries, wired for hyper growth in a global setting. If you give carte blanche, we would be an extension of your team, understanding your business and continuously optimising it.

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Kainjoo is a group of companies with the sole purpose of bringing brands performances to life in complex industries. We have a global reach with partners and representatives located in all time zones. 

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