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Can this startup engineer a better baby formula?

Just three companies control 90% of the baby formula market. ByHeart wants to manufacture its own–and make it as chemically close to breast milk as possible.
Looking at a store shelf stocked with baby formula, it seems like there’s a plethora of options: more than 50 kinds, with varying ingredients and marketed to whatever your baby needs, whether they’re constipated, colicky, or have been spitting up. But behind all those options on the shelf are just a few major companies. Three companies—Nestle, Mead Johnson, and Abbott Nutrition—own 90% of the U.S. market; a fourth manufacturer, Perrigo, is well known for making generic formulas and formulas for other brands.Read Full Story

Author avatar
Haider
http://www.haideralleg.com
A brand-tech entrepreneur, specialised in launching businesses within regulated industries. Haider Alleg dedicated his career to place ideas into commercial orbit by blending marketing & sales strategies together with new technologies & channels.

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