Get In Touch
Grand rue 29,
CP 116 1110 Morges,
CH-Vaud Switzerland,
[email protected]
Work Inquiries
[email protected]
Ph: +41.21.561.34.96

Can this startup engineer a better baby formula?

Just three companies control 90% of the baby formula market. ByHeart wants to manufacture its own–and make it as chemically close to breast milk as possible.
Looking at a store shelf stocked with baby formula, it seems like there’s a plethora of options: more than 50 kinds, with varying ingredients and marketed to whatever your baby needs, whether they’re constipated, colicky, or have been spitting up. But behind all those options on the shelf are just a few major companies. Three companies—Nestle, Mead Johnson, and Abbott Nutrition—own 90% of the U.S. market; a fourth manufacturer, Perrigo, is well known for making generic formulas and formulas for other brands.Read Full Story

Author avatar
A brand-tech entrepreneur, specialised in launching businesses within regulated industries. Haider Alleg dedicated his career to place ideas into commercial orbit by blending marketing & sales strategies together with new technologies & channels.

Post a comment

Your email address will not be published. Required fields are marked *

Choose country or region

Kainjoo is a group of companies with the sole purpose of bringing brands performances to life in complex industries. We have a global reach with partners and representatives located in all time zones. 

China (Mandarin | English)
Japan (Japanese | English)
Singapore (English)
Australia (English)
India (English)
South Korea (English)

Switzerland (English | French | German)
United Kingdom (English)
France (French | English)
Germany (German | English)
Spain (Spanish| English)
Italy (Italian| English)
Ukraine (Russian| English)
Russian Federation (Russian| English)

Canada (English | French)
United States of America (English)