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Brands Must Figure out Their Audio Identity, Says PepsiCo’s Gabe Alonso

From creative experiential pop-up shops to unprecedented influencer partnerships, the consumer packaged goods industry has continued reinventing its marketing efforts to stand out in a crowded space. It is no secret that Gabe Alonso, head of digital platforms and community, energy drinks at PepsiCo has remained busy–the company just unveiled its brand new Mountain Dew…

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