January 2013
Creation of eMotion Digital
Based on the experience of Haider Alleg, an entrepreneur with an extensive experience in running digital transformation programs in regulated industries, Emotion Digital is created as a consulting firm to serve customers like Gedeon Richter, a global pharmaceutical company.
January 2013
January 2014
eMotion Digital becomes Kainjoo
With a first year growing from 1 to 10 full time equivalents (FTEs), Kainjoo is born, supported by the organic growth coming from key accounts such as Galderma, Richter and others healthcare companies.
January 2014
January 2015
Kainjoo acquires Astate
Astate is a Swiss company with 8 employees specialised in Creative Branding. As a provider of Kainjoo since 2 years, it made sense to unify the delivery to the strategy and structure an offering that is giving to both firms an edge. Alexander Imhoff joins the Board of Directors and head of our delivery agencies.
January 2015
January 2016
Kainjoo spins-off its first startup
As part of our innovation lab, Kainjoo releases www.lesroisdupq.ch, a toilet paper marketplace that disrupted the industry and showcased our capabilities in building repeatable growth for digital ventures
January 2016
January 2017
Kainjoo restructured its agency business
With a desire to optimise our margins while keeping the volume of demand from our customers, Kainjoo stopped its agencies' operations in Switzerland. Only business services, consulting and program management operations were kept. Marketing, Creative and Technology Engineering are outsourced through strategic partnership in Eastern Europe and North Africa.
January 2017
September 2017
Haider Alleg steps down as a CEO
With the growth of the group requiring new capabilities to pivot the group strategy, Haider Alleg, founder, remains a non-executive shareholder but give the keys of the group to Etienne Coulon. The new management changes the operating model of Kainjoo towards a delegation and outsourcing offering.
September 2017
January 2018
Allegory Capital enters in the capital of Kainjoo SA
Allegory Capital enters in the capital of Kainjoo with 20%, to structure the new strategy and vision of the newly appointed board and under the leadership of new partners
January 2018
March 2018
Kainjoo France
Kainjoo opens an antenna in the Strasbourg region with an office dedicated to the Business Services division
March 2018
June 2018
Kainjoo Business Services is born
Kainjoo Business Services is born, scouting and servicing customers with talented profiles in marketing, creative and digital in an outsourcing or delegation model.
June 2018
December 2018
Kainjoo Ventures is born
Allegory Capital and Kainjoo create Kainjoo Ventures: a dedicated offer bringing corporate ventures services to regulated and complex industries
December 2018
March 2019
Kainjoo Institute is born
Kainjoo creates Kainjoo BrandTech Institute: a dedicated offer to train, educate and leverage the insights and consultants experience of Kainjoo into learning programs that will develop the next generation of leaders
March 2019
June 2019
Kainjoo Racing & Kainjoo Gaming
Kainjoo invests and supports one team in the Ultimate Cup Series and one team in the ESWC Series to align its values and leadership principles with competition matching them.
June 2019
September 2019
Kainjoo US
Kainjoo opens an antenna in the US with an office serving mostly customers in the east-coast and Canada
September 2019
January 2020
Kainjoo becomes a full remote organisation
With the recent changes due to covid-19, Kainjoo changes to remove any physical footprint and embrace a full remote culture
January 2020
June 2020
Kainjoo partners with Pupsic
Kainjoo signs an exclusive agreement with Pupsic, an offshore agency with offices in Ukraine and Algeria to provide scalable resources in marketing, creative and technology engineering, since the surge of delivery needs due to covid-19
June 2020
September 2020
Kainjoo introduces new advisory boards for regulated industries
To support its growth agenda and mission, Kainjoo opens several strategic advisory boards with respected leaders in various industries
September 2020
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