Our manifesto is our constitutional and foundational declaration of existence to the world

Why a manifesto?

When Kainjoo was founded, it was embedding an idea. This idea is easily lost when a structure is growing and it is natural to see the DNA of a company evolving in time. That said, the success of a venture is linked to how true we are to ourselves. This is the commitment to remain focused to our vision, and strategically accepting choices that will help us get there, not derail from it.

What’s the difference between the manifesto, the KJ. philosophy and the leadership principles?

All these elements are constructing our culture and dictating the way we should behave. It starts with our founder’s vision, that translated into the founding manifesto gives birth to our purpose. As a purpose is the North Star we tend to pursue, to reach our destination (our vision), we still need a compass on how to behave everyday: these are our leadership principles. The issue with principles is that you tend to see them in a siloed approach, and it is hard to grasp the ideal behaviour of a Kainjoo employee. This is where the philosophy is guiding the application of these principles, as a lot of it is this 6th sense you can’t replicate at scale.

Last, you need some rules. Rules are a framework we all accept to work within to help us guide our decisions. While the Kainjoo philosophy helps us navigate in the unknown, applying our leadership principles, the Code of conduct documents what happened to not reproduce the same mistakes in the future.

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Kainjoo is a group of companies with the sole purpose of bringing brands performances to life in complex industries. We have a global reach with partners and representatives located in all time zones. 

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