At Kainjoo, we believe companies founders with a great vision are a true north to follow

The following business leaders have all something in common: they believe in changing the world through their ideas. For good and bad, these characters are the blood behind some of the most successful companies.

Elon Musk

  • Founder, CEO, lead designer of SpaceX
  • CEO, product architect of Tesla
  • Founder of The Boring Company 
  • Co-founder of Neuralink & OpenAI
  • Chairman of SolarCity

What we love about Elon is the disruptive culture he brings from the web to classical industries. We love the bold moves he makes, fan of his style with the public opinion. An anomaly in today’s normality.

Reed Hastings

  • Co-founder, chairman, and co-chief executive officer of Netflix

What we love about Reed is his transformational leadership style. He is constant on his vision and mold the company decisions accordingly. The other aspect we relate to is the desire to change the way customers evolve in an industry. 

Reed is an inspiration for any brand leaders looking to lead a company on the edge of an industry.

Masayoshi Son

  • Chief Executive Officer of SoftBank

What we love about Son is his vision. By investing in the world top leader and first to markets, he is building a network of entrepreneurs changing the way our world is evolving.

Strong values, commitment and unconditional trust in his team, Son is a leader recognising the power of people beyond tech and brands.

Jonah Peretti

  • Co-founder and the CEO of BuzzFeed

What we love about Jonah is his creativity and the way he designed a business that scaled with a unique style, immediately recognisable.

It is one thing to be a good leader, but building a new class of venture, shaping the culture of a whole generation makes him one of the architects of how the web got structured today.

Steve Jobs

  • Co-founder, Chairman, and CEO of Apple Inc.

What we love about Steve Jobs, is his obsessive focus for the customer experience, in order to differentiate the brand from its competition. His leadership style, fueled with a deep purpose, makes him a polarising leader, loved by some, hated by others. Nonetheless, he left a mark, and we believe this is what makes him a symbol of our century.

Ryan Hoover

  • Founder and CEO Product Hunt

Hacking the business culture, connecting the world of disrupters made Product Hunt the hottest website around. What we like about Ryan is his natural approach, down-to-earth and true to the roots of the foundation. 

Scaling a company while keeping the nature of the beginning isn’t easy but the natural leadership of Ryan makes Product Hunt an example to follow.

Evan Spiegel

  • Co-founder of Snap Inc.

What we love about Evan is the bold decision and moves he makes. Not doing what people expect him to do but rather what he feels right makes him an fierce leader in the tech arena.

With Snapchat, Evan demonstrated that there is always room to please segments of users, and never say never, you might be surprised to be at the top of a millennial favourite brand platform.

Marc Benioff

  • Founder, chairman and CEO, Salesforce

What we love about Marc is his business philosophy, promoting equality at work. He lead in a culture-first environment, making sure the services rendered are aligned with the company core values.

What we learn with him and Salesforce is first-time-to-market companies have the edge to shape the entire industry.

Kiichiro Toyoda

  • Founder of Toyota Motor Corporation

What we love about Kiichiro is the fact he designed an entire generation of industrial entrepreneurship, introducing to the world a new vision of work and labor. 

His values embedding excellence and desire to reach near-perfection makes him the true north for any business leaders looking for answers in the past, to innovate into the future.

Daniel Ek

  • CEO and co-founder Spotify

What we love about Daniel is the way he tamed emerging technologies to serve a new customer experience. Leading through excellence in each corner of his business, value-based driven, we believe that founders like him are what is making a company special, attracting the best talents to come work for the same mission, while advocating for his own startup ecosystem in the Nordic area,


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