Understanding the impact

Building awareness is a first step to help society not fear but tame new tech. As we are shapers of everyday experiences through brands, we feel it is important to provide fair and balanced information out there.
This is what this association does. From young scholars to politicians, they foster conversations and help people get to their own conclusions.

Preparing the future

With x-tech popping-up every day, it is key to prepare the shift towards a new class of experience. Bringing a lot of questions, still, unanswered, big data, machine learning and AI-related topics are making headlines without truly getting applications people to feel. Some companies like Tesla are democratising the tech for everyday life so that people can touch it, feel it and accept it.